murph&murph Outdoor Bags were conceived when sisters, Anna and Catherine Murphy, decided to put their heads together to construct a bag they believed would be perfect for their own active families. Something stylish, robust and practical that could get their gear to and from the beach, boat, picnics, swimming lessons, sports and other social activities.
After many months of design, they came up with The Cove. The bag needed to be constructed with materials that allowed for a free standing structure, as well as water resistant, durable but still comfortable to hold against skin.
They also wanted secure pockets for keys and devices, an insulated pocket for a water bottle, and although it needed to be durable, it still had to look good enough to take from the beach to the bar,
Recently, the sisters also introduced another amazingly innovative product, the only NEOPRENE (wetsuit material) picnic rug to the market. They’re called Rock Rugs, which symbolises the robust, yet amazingly comfortable, material they’re constructed from.
The idea was conceived when the Anna and Cath realised how nice it was to stand on the kid’s wetsuits when the sand was too hot, or to get the kids changed off the sand. They were already thinking of developing a picnic rug so the two ideas came together and the Rock Rug was born.
They describe the Rugs as a totally different experience to a normal picnic rug. The cushioning is rubber as opposed to foam, so it’s much more comfortable to sit on and repels water (waterproof) instead of absorbing it. They pick up very little in the way of sticks and leaves, they stay in situ and can be hosed down at the end of a busy day.
The time the girls spent on the design, prototypes and redesign, is now paying off. As a testament to their products, 90% of their sales are through positive word of mouth.
After having visited India, the girls decided to support New Hope, a charity focused on children’s welfare and those chastised by society within India. In August this year, murph&murph supplied all the school bags to all the students and look forward to supporting them in the future.