About murph&murph

murph&murph is an Australian brand started by two sisters who originally designed and manufactured what is the ultimate LARGE neverfull bag, The murph&murph Cove Carry-all.

They set out designing a bag they believed would be perfect for their own active families. Something stylish, robust and practical that could get their gear to and from the beach, boat, picnics, swimming lessons, sports and other social activities.

The bag needed to be constructed with materials that allowed for a free standing structure, was water resistant and durable but still comfortable to hold against skin. 

They also wanted secure pockets for keys and devices, an insulated pocket for a water bottle, and although it needed to be durable, it still had to look good enough to take from the beach to the bar,

They then came up with the innovative idea of making picnic blankets out of NEOPRENE to which they have added amazing natural images.

The idea was conceived when the Anna and Cath realised how nice it was to stand on the kid’s wetsuits when the sand was too hot, or to get the kids changed off the sand. They were already thinking of developing a picnic blanket so using this robust, yet amazingly comfortable material seemed a perfect fit.

They describe their blankets as a totally different experience to a regular picnic blanket. The cushioning is rubber as opposed to foam. So, it’s much more comfortable to sit on and repels water (waterproof) instead of absorbing it. They pick up very little in the way of sticks, leaves and sand, they stay in situ and can be hosed down at the end of a busy day.

Through need and a creative bent they then designed and manufactured The Cove Traveller and The Cove Mini as the ultimate smaller companions on required journey’s.  These have been released to rave reviews.

The time the girls spent on the design, prototypes and redesign, is now paying off. As a testament to their products, 90% of their sales are through positive word of mouth.

After having visited India, the girls decided to support New Hope, a charity focused on children’s welfare and those chastised by society within India. They also support Youth Focus and many other local charities.   


  • "Sorted out our pressie for Prince Harry and Meghan - a beautiful waterproof Australian picnic rug! It has a picture of the Kimberley in WA so they can sit on a slice of Australia." May 19th 2018 The Today Show @Georgiegardner9 

  • "Can't Rave enough about my new picnic rug and bag from the supremely talented Perth sisters @murphandmurph" Instagram post @georgiegardner9 April 2017

  • "@murphandmurph such a well thought out and practical yet chic bag. Thank you for my cool black one." @ellemacphersonofficial   

  • "Holiday essentials - I honestly can't tell you how amazing @murphandmurph neoprene rugs are - we have had this one going on four years now and it's undoubtedly the most handy kid-life item ever. I wash it pretty much after every use and it's still like new.The bag, also my @murphandmurph - SO GOOD." @gemmahealymaver

  • "...Ours is going to get a big workout for the rest of the summer - along with our @murphandmurph picnic blanket which is the BEST!.." @amyzempilas

  • Rottnest Channel crossing: "And amazingly warm as a wind protector too - as I was Paddling to Rottnest yesterday, all the swimmers on our boat had one wrapped around them to keep the wind off, it was a boat full of murph&murphs! Looked fabulous to. Amazing rugs." @susannacastleden 

    "Love the rugs" @fotoheidi

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