Our Story

Carry Life, Your Way

murph&murph was founded in Australia by sisters Anna and Cath with a simple belief: the things we carry should make life easier, not harder. What began as a search for a bag strong enough for family chaos yet stylish enough for everyday has grown into a collection of timeless, versatile companions.

Practical, durable, and designed to last—each piece is made to keep up with real life while carrying a sense of quiet luxury.

Our Founders

Two sisters, seven kids, and one big idea. In 2015, Anna and Cath set out to create the bag they couldn’t find anywhere: roomy, resilient, and refined enough to move from beach to bar. From that spark came the now-iconic Cove Traveller followed by a range of bags and their world-first neoprene picnic blankets.

Ten years on, murph&murph remains true to its roots: designing sturdy, stylish essentials for people who live fully and carry plenty.

Our Collections

From The Cove Carry-all to smaller versatile companions, each design balances form and function—with thoughtful details like insulated bottle sleeves, secure pockets, and water-resistant materials. Our neoprene picnic blankets bring a whole new level of comfort outdoors, created in collaboration with artists to make every gathering feel elevated.

Every piece is made to last beyond seasons, blending timeless design with sustainable fabrics wherever possible.